Działo Sztuki: 777 Sprint Artystyczny Event Identity
The Context
777 Sprint Artystyczny is a creative event organized by Działo Sztuki Foundation, bringing together seven exhibitions, seven workshops and seven artists. Each contributes a different perspective, turning the event into a collective experience shaped by individual creative expressions.
Client
Działo Sztuki
DELIVERABLES
Logo
Year
2026
Role
Graphic Designer
The Challenge
The challenge was to create a recognizable visual signature for an event built around diversity, experimentation and constant change. The identity needed to bring different artistic voices together without losing their individuality. Rather than a fixed, polished symbol, it called for something expressive, imperfect and open to transformation.
The Approach
The logo brings together hand-drawn elements into a single composition, reflecting the event's structure: different creative voices forming one collective experience. But the identity doesn't stop at one fixed shape. The symbol evolves over time, shifting, distorting and gradually losing its original contours. Each transformation introduces a new expression of the same identity, reflecting the individuality of the workshops while keeping them connected through a shared visual language. This ever-changing form becomes a reflection of the event itself: experimental, unpredictable and temporary. An identity designed not only to represent the event, but to change along with it. Hand-drawn numerals by Kasia Zaremba.
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